National "Hats On" Shade Day 2011
With skin cancer now being referred to as ‘Australia’s National Cancer’, claiming the lives of over 1200 Australians every year, the Melanoma Institute of Australia is urging all Australians to ‘Don a Hat’ on September 2nd to support its National Shade Day. With over 10,000 new cases being diagnosed each year – despite continued sun warnings – Melanoma is now the most common cancer in young Australians aged 15-44 and the third most common cancer in Australian men and women overall.
The good news is that Australia is also leading the world in the fight against melanoma thanks to the Melanoma Institute Australia which is dedicated to preventing and curing melanoma through world-class research, treatment and education programs.
This year the Institute hopes to raise $150,000 to support its research into prevention of melanoma and ultimately a cure, and is inviting all Australians to put their HATS ON in support of this year’s fundraising campaign.
And picking up the baton (or should that be the hat?) is local Adelaide shade building company Weathersafe Shades, who are taking the Institute’s message to the streets in a very real way – by offering a broad rimmed hat to the local community.
- Adelaide residents can drop into Weathersafe Shades at 20 Bennet Ave, Melrose Park anytime from Monday 29th August to Friday the 2nd September, make a donation, and collect their hat.
- People are encouraged to wear their hat to work or school, even if they normally wouldn’t, to help raise awareness of skin cancer whilst protecting themselves from the sun’s harmful UV rays.
- Residents who can’t make it to Weathersafe but still want to help the cause can donate at http://www.gofundraise.com.au/page/TimSeymour-Smith AND if they keep their receipt and drop into Weathersafe at any other time, they can still collect their hat.
“We live a great lifestyle here in South Australia,” says Weathersafe’s Managing Director Tim Seymour-Smith, “we have beautiful weather, nice backyards, and gorgeous beaches and sometimes we take our eye off the ball when it comes to protecting ourselves from the sun.”
“Weathersafe has taken the opportunity to team up with the Melanoma Institute of Australia to create awareness of this Silent Killer and prevent unnecessary deaths from this disease in our beautiful Adelaide Community.”
Melanoma Institute Australia is a not for profit organisation dedicated to preventing and curing melanoma through innovative, world class research, treatment and educational programs. It is the Worlds largest skin cancer research and treatment centre and relies on the generosity of individuals, organisations and government funding to continue its groundbreaking work into this potentially devastating cancer.